Following the stupendous success of its debut outing in September 2022,
AFRA- a grandiose showcase of luxury and lifestyle- is all set to dazzle its audience with its
second edition. Scheduled for the 11th of March’23 at the luxe Ritz Carlton, Dubai, the
curators- Niti Gupta and Aniqah Javed are ready to set the tone of the season with panache
and bespoke style.
The second edition promises to take the fashion quotient up a notch, as season two at AFRA
brings to Dubai the stellar line-up of designers from Serbia Fashion Week – the biggest fashion
week in Eastern Europe. With 14 of their best designers, the Serbia Fashion Week has planned
a phenomenal presence at AFRA.
The excitement and exclusivity continue to soar, as the brand has roped in acclaimed designer,
Raakesh Agarvwal, as their Consulting Creative Director. With styling and design as his
lifeblood, he was the only Indian designer to showcase at St. Andrews Charity Fashion show
along with Giorgio Armani, amongst other international designers. Right from styling global
fashion icons and models, to consulting with international brands like Bergdof Goodman and
Neiman Marcus, Raakesh brings invaluable experience to AFRA this edition.
The response that was received at AFRA’s debut was phenomenal. AFRA is the much-needed
platform for Indian, Pakistani, and Middle Eastern designers and Internnational brands to
connect on a common global platform and engage with a multicultural audience. The first
outing of AFRA was a bold vision – a cross-cultural confluence of luxe design, enhanced
aesthetics, and hand-picked brands, all thoughtfully curated to appeal to a very discerning
audience in Dubai.
The March edition promises to be a game changer, with a host of new and returning brands, a
very exciting collaboration with Serbia Fashion Week, AFRA will pave the way for new-age
luxury and lifestyle ”
The March showcase promises to be a veritable treat for the connoisseurs of luxury, as it sees
the return of some of the most iconic names in the fashion industry, including design veterans
like Iqbal Hussein, Shamaeel Ansari, Adnan Pardesy, Zainab Zulfiqar, Marium Bengali,
Kara Sara, ARK, Ambreen Farukkh, Mina Siddiquie, Mitti by Khadija, Kokommo and
more, who will be returning to AFRA with their Spring Summer Collections. Other brands to
watch out for include fine bespoke jewellery by Fehmida Lakhany from London, elegant
couture by Zain Hashmi, Pasha’s, Wardah Saleem, Maison De Lace, timeless pret by
Jharna Lakhwani, Less is the new more, eclectic accessories by Minsta, Illustrious,
Butterfly effect and Gehna amongst others. Keeping true to AFRA’s vision, the shopping
experience will be seamless as the creative team will style looks from each collection- making
it easier for a patron to shop for specific or occasion-led ensembles.
With season two, in addition to welcoming the talent from Serbia Fashion Week, we are curious
to see the fresh Spring Summer feel to AFRA for March’23. In tune with the season, they have
a new spectacular venue, an exciting décor theme, and a vibrant new curation for the audiences.
This event is truly worth waiting for!
A true fashionista’s delight, AFRA is where style and luxury leave a lasting imprint. Mark your
calendars for 11th March 2023, Samaaya Ballroom, Ritz Carlton, DIFC Dubai, to be a part of
this trend setting fashion spectacle.
