The roaming show offers a visual spectacle bridging the worlds of books and gastronomy
The Sharjah International Book Fair (SIBF) has welcomed a delectable addition to its offerings as the delightful “Sweet Dream” roaming show captivates attendees at the prestigious literary gathering.
The leading protagonist – a chocolate-covered chef – delights the audience as he hands out delicious cupcakes to the book fair’s visitors. The roaming show seamlessly bridges the worlds of books and gastronomy. As the chef roams through the event spaces and interacts, the tantalising aroma of freshly baked cupcakes fills the air, drawing visitors and adding excitement to their SIBF experience.
The delectable cakes, adorned with intricate designs and crafted with the finest ingredients, serve as a symbolic embodiment of the concept that just as one’s palate savours the rich flavours of food, so too can one’s literary tastes indulge in the richness of words and stories.
This unique initiative fosters a deeper connection between the pleasures of the palate and the joy of reading, emphasising the parallel experiences of savouring good taste in food and developing an appetite for diverse genres. As visitors relish the delectable treats while exploring the 1.5 million titles offered at the SIBF 2023, they are encouraged to explore the various flavours of books and develop a nuanced palate for the written word.
The Sharjah International Book Fair continues to be a leading platform for fostering a love for books and art and promoting cultural exchange. The Sweet Dream event and other “delicious” events at the Cookery Corner add an unforgettable touch of sweetness to the enriching experience for all attendees.
