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Introducing The Nazih Collection by Athoor Al Alam: A Unique Blend of Arabic and French Elegance

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Athoor Al Alam, a distinguished brand under the renowned Fragrance World Perfumes umbrella, proudly announces the launch of its exquisite new collection: the Nazih Collection. This collection introduces two unique and captivating fragrances – The Nazih Gold and The Nazih Silver.

Since its inception in 2015, Athoor Al Alam has been committed to making indulgent and exquisite Arabic fragrances accessible to the global market. The brand seamlessly blends the freshness of French perfumery with the bold and strong richness of Arabic scents, creating a harmonious mix of fragrances that resonate with the evolving preferences of today’s diverse and culturally rich world.

The Nazih Gold is a scent that belongs to the leather family and is designed specifically for men. Imagine the bold scent of leather meeting a spicy kick of nutmeg and black pepper, then mellowing into a smooth blend of iris and cedar, leaving an impression of rich, earthy oud and sandalwood. The top notes include bergamot, nutmeg, black pepper and saffron. The middle notes consist of iris, gurjan balsam, cedarwood and labdanum. The base notes feature agarwood, oud, leather, sandalwood and patchouli.

The Nazih Silver is part of the woody-spicy family and is also designed for men. It offers a crisp burst of fruity freshness wrapped in spicy warmth, settling into a comforting and woody embrace. The top notes are apple, bergamot, lemon and orange blossom. The middle notes include cinnamon, clove, geranium, and rosewood. The base notes are cedarwood, sandalwood, and vanilla.

“With the Nazih Collection, we continue our mission to bring the opulence of contemporary Arabic perfumery to the world. The Nazih Gold and Silver fragrances are testaments to our commitment to creating fragrances that are not only luxurious and intimate but also performance-oriented and affordable,” says Mr. Poland Moosa Haji, the founder of Fragrance World Perfumes.

Known for their latest signature scents like the Pride Collection, inspired by the Museum of the Future, Athoor Al Alam remains dedicated to capturing the essence of both Arabic and French fragrances, offering products that symbolize elegance, intimacy and indulgence. The Nazih Collection starts at AED 150 and is now available at the Fragrance World Experience Store at the Deira Enrichment Project in Dubai.

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