American Eagle Outfitters today announced the launch of the American Eagle (AE) brand’s Holiday ’21 campaign. Aimed at getting people excited for cozy, seasonal styles, the campaign celebrates all the things we have come to miss this past year: the connections, the gatherings, the togetherness.
Building on the brands mission to connect with customers on a local level, the campaign features well-known Middle Eastern influencers, Kuwaiti Ascia and the Emirati twins, Mohammed and Humaid Hadban.
About The Campaign
- Shot in Valle De Bravo, Mexico, the campaign is a first of its kind for the brand; with a truly global cast that represent inclusivity, authenticity and optimism.
- Alongside Ascia, Mohammad and Humaid, the campaign also features talent from Mexico, including musician Selene and actor Juanpa Villagordoa. Digital creator, Isabela Delgado and video creator, Daniel Jaramillo also join the cast from Colombia.
- The campaign continues to highlight AE’s fashion assortment, with the cast capturing the value, comfort and fit of AE jeans, furthering its momentum as a leader in denim.
Fave Fits
- New fashion trends coupled with innovative designs, cozy fits and fabrications, inspire customers to make a statement in their AE Jeans. Some of our favorite fits for the season include:
- The new Athletic Skinny for him, designed with more room through the thigh, along with the Original and Slim Straight, offering continual flexibility and comfort. Lightweight flannels and thermal tees provide effortless outfitting options, with super soft graphic tees perfect for lounging or layering in cooler temperatures.
- For her, the must-have Mom Jean gets an instant update, with a new straight-legged style. For major nineties vibes and a relaxed high rise, there’s the 90s Boyfriend Jean. Both pair perfectly with an assortment of plush tees, super soft hoodies and oversized plaid shirts – proof that style and comfort are not mutually exclusive.
Follow the launch with @americaneagleme and shop the new collection in-store, online and via the app from November 4.
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for men and women that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren’t just passionate about making great clothing, we’re passionate about making real connections with the people who wear them.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico and Hong Kong. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit:
americaneagle.com.kw
americaneagle.com.sa
americaneagle.ae
