Carrefour, which is operated in UAE by Majid Al Futtaim, today inaugurated “Taste of Egypt” in partnership with the Egyptian Commercial Office in a ceremony at its hypermarket located in Mall of the Emirates. From February 26th – March 9th, the festival will celebrate the best of food that Egypt has to offer in addition to Carrefour’s long-standing relationship with the nation.
Customers can choose from over 100 products, including Feteer Meshaltet, Areesh Cheese, Egyptian Koshary, Alexandrian liver and more, all of which can be found at Carrefour’s fresh produce, bakery, deli and prepared meals sections with discounts up to 46%. There will also be tasting stands, live cooking demonstrations and promotions available throughout the campaign.
Several dignitaries from the Consulate General of Egypt in Dubai and the Egyptian Commercial Office attended the inauguration including:
- E. Dr. Younan Edward – Commercial Minister Plenipotentiary at Consulate General of Egypt in Dubai
- Wael Fathy – Charge D’affaires – Consulate General of Arab Republic of Egypt in Dubai
- Mohamed El Maghraby – Commercial Consul of Arab Republic of Egypt in Dubai
Representing Carrefour were:
- Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail
- Miguel Povedano, Chief Operating Officer of Carrefour UAE and Head of Operational Excellence at Majid Al Futtaim Retail
- Hervé Majidier, Chief Operating Officer for Carrefour Egypt, KSA, Kuwait, Oman and Bahrain at Majid Al Futtaim Retail
Customers can experience Taste of Egypt for themselves at 28 Carrefour hypermarkets and select supermarkets across the UAE.
About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 37 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 270 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone everyday.
Carrefour was launched in the UAE in 1995. Today, Carrefour operates 28 hypermarkets and 69 supermarkets, employing more than 11,000 colleagues.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 24 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of over 270 outlets in 15 countries.
Majid Al Futtaim operates 353 VOX Cinema screens and 35 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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