Enhanced Customer Experience and Brand Innovation
Abu Dhabi, UAE, April 7th: Dalma Mall, Abu Dhabi’s favorite shopping and entertainment hub, continues to set new benchmarks in the retail industry by reimagining the shopping experience with an evolving mix of new global brands, engaging activities, and immersive events. With a vision to redefine customer engagement, Dalma Mall continues to be a trendsetter in the UAE’s retail landscape, fostering a dynamic and inclusive environment for all visitors.
As part of its continuous efforts to elevate the retail experience, Dalma Mall expanded its lifestyle portfolio of brands onboarding an array of prestigious global brands, further cementing its position as a leader in the region’s shopping industry. This year’s new openings include Calliope – A fashion-forward brand offering trendy clothing for men and women,
Rituals – A globally acclaimed brand featuring premium skincare, home, and wellness products inspired by ancient traditions, SWA Diamonds – A luxury jewellery brand specializing in high-quality diamond collections that embody elegance and craftsmanship and La-Z-Boy – A world-renowned furniture brand known for its stylish and supremely comfortable recliners, sofas, and home seating solutions.
Penti – A leading fashion and lifestyle brand specializing in stylish hosiery, lingerie, and loungewear, blending comfort with contemporary elegance, Posh Abaya – A luxury abaya brand offering elegantly designed ready-to-wear and bespoke pieces, offering cultural sophistication with affordable luxury. Other highlights from the roster of new retail openings include; OC Homes, Bata, Chef Hicham Restaurant, Stream for Fun, Chef Hicham Restaurant, Wagyu Station, Firehouse Subs and iHop & Applebees
Commenting on this momentous occasion, Bhupinder Singh, General Manager and CFO of Dalma Mall, said, “Our goal is to remain at the forefront of Abu Dhabi’s retail industry by consistently offering new and exciting experiences to our visitors. At Dalma Mall, we are dedicated to delivering an exceptional customer experience that goes beyond traditional shopping. Through the introduction of globally recognized brands and engaging interactive events, we create a vibrant and immersive environment where every visit is memorable.”
Recognized for its diverse retail portfolio, Dalma Mall is more than just a shopping center—it is a true lifestyle destination. Beyond its year-round activities, Dalma Mall curates exclusive monthly events that celebrate culture, community, and entertainment, enhancing visitor engagement and creating unforgettable experiences.
Welcoming 2025 with a spectacular New Year celebration, the mall continues to host a vibrant lineup of events, including unique Chinese New Year festivities, Haq Al Laila, art competitions, and the much-anticipated Season 2 of “Locked in Love” for Valentine’s Day. The highlight of the season is the momentous Umsiyat Ramadan festivities, bringing the spirit of the Holy Month to life. At Dalma Mall, every visit is filled with excitement, discovery, and meaningful connections.
Dalma Mall’s commitment to innovation and customer-centricity underscores its role as a thought leader in the UAE’s retail landscape. Its dedication to setting the standard for malls across the MENA region is evident through community engagement initiatives, experiential marketing, integrated shopping offerings, strategic communications, and enhanced customer participation.
With the recent recognition from RECON MENA Awards 2024 organized by MECS+R, winning an impressive 10 awards highlights its unwavering commitment to elevating the shopping experience for its visitors and its influence in redefining retail standards in the region. With these honors, Dalma Mall is not only solidifying its place as a leader in the retail sector but also reigniting retail excellence with its dedication to enhancing customer experiences, engaging local communities, and driving the future of retail in the MENA region.
