Horizon FCB Dubai
has been appointed the strategic and creative partner of California Garden. The Agency will work with California Garden to reposition and launch the brand and its range under the company’s new brand platform.
Horizon FCB Dubai will be responsible for the brand strategy, the brand relaunch as well as the marketer’s portfolio of quality food products within this year’s calendar. California Garden carries a high quality range of foods that the region enjoyed since the 1980s, such as its range of fava beans, tuna, vegetables, fruits, appetizers, sauces and juices among others.
Never Finished, Horizon FCB is an agency that rises to the challenge and as Mazen Jawad, President of Horizon Holdings, stated, “we grew up with the California Garden products as an essential part of our dining habits. Today, we got the chance to work as partners with our colleagues at California Garden to communicate the rich experience that we savored & enjoyed over the years to the region.”
Reham Mufleh, General Manager at Horizon FCB Dubai expressed her content to add this exciting brand to the agency’s portfolio of business, “we’re so excited about California Garden. We believe we had a positive chemistry since our first encounter, the magic portion to work bravely together with the objective of creating exciting work that delivers well on our clients KPIs.”
About Horizon FCB:
It all started in 1873, when Daniel Lord opened an office in Chicago to sell advertising space. Today, FCB boasts a fully integrated offering, with over 120 offices in more than 80 countries, employing roughly 8,000 people. Over a century into this epic story called FCB, we believe the best part is Never Finished. The part that asks : What can we do better? And always wonders:
What’s next? What’s out there? What’s waiting to be discovered? We are always looking to partner with brands that want to tell Never Finished stories of their own.
In MENA with over 43 years of integrated offering, Horizon Holdings a network of offices through Horizon FCB MENA (Creative), BPN (Media Planning and Buying), GolinMENA (PR),Blue Barracuda (Digital Services) and Lord & Thomas (Video Content Productions).
