Kartell, a global leader in design and innovation, is making waves with the launch of their new flagship store in Dubai Mall Za’abeel, following the opening in Dubai Hills Mall. The store opening not only represents a significant step in Kartell’s retail expansion strategy in the United Arab Emirates but also brings a stunning array of new products that epitomize style, elegance, and innovation. We had the privilege of sitting down with Lorenza Luti, Kartell Marketing & Retail Director, to discuss this exciting milestone and the brand’s latest offerings.
Q: Lorenza, congratulations on the grand opening of Kartell’s new flagship store in Dubai Mall Za’abeel. Can you share with us the significance of this new location for Kartell?
Lorenza Luti: Thank you! The new flagship store in Dubai Mall Za’abeel is a testament to Kartell’s commitment to the United Arab Emirates as a strategic market. Dubai is renowned for its luxury and architectural wonders, and it’s the perfect backdrop for Kartell’s products that blend beauty and innovation. The opening of this store marks a crucial step in our retail expansion strategy in the region. We believe in the incredible potential of the UAE market, which is why we’re investing in prestigious locations like Dubai Mall Za’abeel to cater to a diverse clientele seeking design and lifestyle proposals.
Q: Kartell’s new products are generating a lot of buzz. Can you tell us more about the standout pieces in the collection?
Lorenza Luti: Absolutely, our new products showcase Kartell’s commitment to pushing the boundaries of design, color, and personalization. One of our highlights is the “Teatime” tray designed by Philippe Starck, which marries the charm of embroidery with functionality. Crafted from sustainable recycled PMMA, the tray features intricate details inspired by crochet patterns and comes in gold, bronze, chrome, and pink finishes.
We also have the “Khan” chandelier, another Starck creation, blending styles from the 18th century to contemporary minimalism. It incorporates innovative polycarbonate 2.0 technology and is available in transparent black and bronze finishes, both glossy and matte, as well as a new glossy champagne version.
Q: The collaboration with Eleganza Missoni is intriguing. Can you share more about the NIA and ELA chairs and their unique qualities?
Lorenza Luti: The Eleganza Missoni collaboration is truly special. The NIA and ELA chairs feature Missoni’s iconic jacquard fabrics with strong geometric motifs, designed specifically for furnishings. What makes them even more remarkable is their environmental consciousness, as the chair structure is made using the illycaffè capsule recycling system. These chairs are now available in both black and terracotta colors, adding style and sustainability to our collection.
Q: The Parays rug collection and the LUNAM collection by Patricia Urquiola offer a fresh take on home decor. Can you tell us more about these pieces and their design philosophy?
Lorenza Luti: Patricia Urquiola’s Parays rug collection brings color and coziness to living spaces. These rugs feature a unique curly fabric, harmonizing perfectly with soft bouclé or mélange upholstery fabrics. The LUNAM collection, inspired by lunar landscapes, dresses the seats in new CURLY fabrics, available in various colors. These collections are all about adding vibrancy and personality to spaces, and they exemplify Kartell’s commitment to innovative design.
Q: Kartell is not just about indoor furniture. The HIRAY line introduces new options for refined outdoor settings. Can you tell us more about this collection and Kartell’s approach to sustainability?
Lorenza Luti: The HIRAY line, created by Ludovica+Roberto Palomba, brings sophistication to outdoor settings. Crafted using a welded wire technique, the collection is both understated and functional, in line with Kartell’s ongoing research and commitment to using sustainable materials. Our use of metal in these outdoor collections allows for the creation of durable and long-lasting furniture, which can be recycled if disposed of properly, contributing to environmental sustainability.
Kartell’s latest products are a testament to our passion for design, innovation, and sustainability. We’re excited to continue serving the diverse and discerning clientele in the UAE, offering them unique and inspiring lifestyle solutions.
As Lorenza Luti shared her insights, it became clear that Kartell’s new flagship store and product range are set to make a significant impact on the design scene in the United Arab Emirates. With a commitment to style, innovation, and sustainability, Kartell is truly pushing the boundaries of what’s possible in the world of design and furniture.
