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Lulu Hypermarket Launches ‘Summer with Lulu’ Campaign Across UAE

Massive Summer Deals, Family Activities, and AED 2 Million Worth of Diamond Gifts for Shoppers

Dubai, UAE : Lulu Hypermarket has officially launched its‘Summer with LuLu’ campaign across all its stores in the UAE, welcoming the holiday season with exciting deals, engaging in-store activities, and exclusive rewards.

The campaign was officialy launched at Lulu Hypermarket in Silicon Central Mall, Dubai, in the presence of senior Lulu Group officials, marking the beginning of a vibrant retail celebration that extends across the region.

Designed to cater to the engaging needs of summer shoppers, the campaign offers attractive deals across an extensive range of categories, from daily groceries and refreshing beverages to on luggage and travel accessories electronics, mobile phones, refrigerators, air conditioners, and summer fashion.

Shoppers can also explore exclusive collections in cosmetics, wellness, and beauty essentials, along with attractive offers on sunglasses from Eye Express. The campaign also features an expanded selection of organic and healthy food products, catering to conscious lifestyle choices.

In addition to product deals, Summer with Lulu brings a host of engaging experiences for families. Free summer camps for children, e-gaming championships, and interactive in-store events are being held across region, transforming routine shopping into a festive and entertaining family outing.

“ This campaign is part of Lulu’s ongoing efforts to create a better shopping experience that goes beyond pricing. Our goal this summer is not just to offer discounts, but to deliver happiness. From exclusive deals to family-friendly activities” said Salim M.A., Director of Lulu Global Operations.

A key highlight of this season’s campaign is the exciting diamond gift promotion in partnership with leading jewellery brand Tanishq. Shoppers who spend AED 100 or more will get a chance to win from an incredible AED 2 million worth of diamond gifts, including Tanishq diamond jewellery, elegant pendants, and exclusive vouchers.

“We are delighted to collaborate with Lulu, the region’s most trusted retail chain, to bring this exclusive diamond collections to customers,” said Aditya Singh, Head of Jewellery International Business, Titan Company Ltd.

The campaign also features special promotions at Lulu’s new value retail format ‘LOT’, which offers curated collections and pocket-friendly products throughout the season.

Key Summer Promotions at LuLu

  • Holiday Savers : Exclusive range of products and deals for customers journeying to their hometowns.
  • Travel Fest : Special discounts on travel essentials including luggage, trolleys, and accessories.
  • Season To Glow : Unmissable offers on cosmetics, skincare, and beauty essentials.
  • Travel in Style : Trendy fashion accessories, summer wear, and stylish travel essentials.
  • Sip Summer : Refreshing deals on juices and beverages.
  • Melon Fest : A seasonal celebration featuring the freshest varieties of melons at unbeatable prices.
  • Happiness in Every Bite : Indulgent offers on premium chocolates, sweets, and confectionery.
  • Healthy Eats : A diverse selection of organic, health-focused, and wellness food products.
  • Let’s Connect : Attractive deals on electronics, mobile devices, and accessories.
  • AC Deals : Cool savings on top-brand air conditioners, refrigerators and cooling appliances.
  • Game ON : E-gaming championships and digital entertainment experiences.
  • Hello Summer : Trendy and value-packed offers on sunglasses and eyewear.
  • Summer Camp : Children’s summer camps with creative and educational activities.
  • LOT of Summer : Exceptional value shopping at Lulu LOT stores, with a wide range of products priced under AED 19.

The ‘Summer with LuLu’ campaign will run across all LuLu stores in the UAE until 31st July, packed with unbeatable offers, and unforgettable rewards.

Also present at the launch were Mujeeb Rehman, Director of Buying; Nishad, Director of Fashion and Lifestyle; Navaneeth, General Manager of Line Investments; V. Nandakumar, Director of Marketing and Communications; Skanda Venkata Srikrishna Chinni, Senior Program Manager of Lulu Happiness Loyaltyalong with other senior officials from the Lulu Group.

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