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The annual charity event – held in partnership with Kempinski Hotel
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Mall of the Emirates – returned bigger than ever before for its 14th edition
Mall of the Emirates, Majid Al Futtaim’s flagship mall destination, has joined forces with Kempinski Hotel Mall of the Emirates to help cook up an AED 107,000 donation to Emirates Red Crescent – right in time for the season of giving. The annual stollen charity cake sale was hosted earlier this week (6 December 2019) at the Mall of the Emirates’ South Galleria, and produced a record-breaking 850-metre stollen cake for the community to purchase a slice of and contribute to the cause.
Celebrating its 14th year of selling record amounts of the festive German treat, the event was the biggest to date this year with many members of the community taking part to help raise funds for those less fortunate.
Led by the hotel’s popular Executive Chef, Sudqi Naddaf, the Stollen Charity cake was the result of many weeks of preparation by a team of 12 chefs who worked day and night to produce the Christmas treat. Involving more than 60 volunteer team members as back-up support, this year’s Stollen cake recipe included more than 3,500 eggs, 730 kilogrammes of flour, 330 kilogrammes of raisins, 70 kilogrammes of marzipan, 150 kilogrammes of lemon and 170 kilogrammes of zested orange.
Needless to say, visitors to Mall of the Emiratesquickly got into the spirit of the festive season and the Stollen Charity cake found eager buyers who wanted to contribute to the fundraising event.
Hussain Moosa, Majid Al Futtaim Properties – Director, Mall of the Emirates, said, “It has been wonderful to see the return of our annual Stollen Charity Cake Sale for the 14th year. It is truly heartening to host such a meaningful activity at Mall of the Emirates, especially as the festive season brings an even greater sense of giving to our community. As a Majid Al Futtaim brand, we, at Mall of the Emirates, are committed to creating great moments for everyone, every day. The wonderful culinary creations of Kempinski Hotel Mall of the Emirates’ talented chefs is an ideal way to not only draw a smile to the faces of our community, but most importantly, to bring comfort and support to those who are less fortunate, thanks to the initiatives by Emirates Red Crescent.”
Slim Zaiane, General Manager, Kempinski Hotel Mall of the Emirates, said: “We are truly delighted to have once more been an integral part of the annual Stollen Charity Cake Sale, led by our Executive Chef, Sudqi Nadaf, and his team. The festive season is all about bringing loved ones together and making dreams come true; thus, it gives us immense pleasure to have sold more Stollen cake than we did last year, and give back for a noble cause. I would like to extend my heartfelt thanks to my team and Mall of the Emirates for making it all happen, and wishing all a happy holiday season.”
Spreading even more holiday cheer while supporting the season of giving,
Mall of the Emirates is hosting a full programme of festive events for the whole family to join in this month. A donation drive for guests to give to the less fortunate is now open until 25 December. Customers will also be treated to various surprises across the mall, including roaming entertainment and meet-and-greet sessions with Santa Claus.
For more information, please visit:
www.kempinski.com/dubai or www.facebook.com/ kempinskihotelmalloftheemirates
www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates.
About Kempinski Hotel Mall of the Emirates
Priding itself on offering guest’s innovative experiences, the Kempinski Hotel Mall of the Emirates is the perfect destination for leisure and business guests to the bustling city of Dubai. With its ideal location in the heart of the city, a short distance away from both city centre, and with a connection to the award-winning Mall of the Emirates, the hotel offers convenience with world-class shopping, dining and entertainment a stone’s throw away. Boasting some of the most unique and stylish room products in the region following an extensive AED368 million renovation, the pinnacle of the 393 rooms and suites are the twenty stunning Aspen Chalets marry sand and snow, offering views of the Arabian Gulf on one side and the snowy slopes of Ski Dubai on the other. Four spectacular culinary concepts make up the diverse food and beverage options, while an outdoor infinity pool, tennis court, and Softouch Spa offer relaxation at your fingertips.
About Kempinski Hotel Mall of the Emirates
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 76 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and The Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
About Mall of the Emirates
Mall of the Emirates is the region’s first shopping resort and flagship luxury destination, and welcomes close to 42 million visitors annually. Home to more than 630 international stores, totalling 248,000 sqm of retail space, the mall offers more than 80 of the world’s most prestigious brands housed in the Fashion Dome and on Level 1’s Luxury Wing such as Louis Vuitton, Chanel and Prada. A dining destination with more than 100 restaurants and cafés, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city.
With direct access to the Dubai Metro, the mall’s unique family leisure offerings include Ski Dubai – the Middle East’s first indoor ski resort and snow park, VOX Cinemas – the largest cinema ever built in the Middle East with a 24-screen entertainment complex and a Magic Planet. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.
Mall of the Emirates’ AED 1 billion multi-stage redevelopment project, Evolution 2015, completed in
September 2015 introduced one quarter of the region’s best-loved shopping destination completely new to shoppers, including brands making their UAE debut, new luxury, dining, lifestyle and entertainment concepts, and a retail extension on Level 2.
In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls, which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 243 outlets in 14 countries.
Majid Al Futtaim operates 355 VOX Cinema screens and 37 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, amongst others. The Company is parent to the consumer finance company Najm, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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