Nike’s SuperRep family of footwear is built to serve the performance needs of class-based fitness athletes. Each unique silhouette — including the debut shoe, the Nike Air Zoom SuperRep — responds to the specifications of a particular type of workout, be it a boot camp or spin class. The shoes are created with a commitment to extend the same level of expertise provided to professional athletes to all enthusiasts who work on a daily and weekly basis to better themselves.
“Fitness classes are booming around the world,” says Jamie Jeffries, VP/GM of Nike Training. “Working out is its own sport, and Nike’s SuperRep shoes are designed to deliver on the performance needs specific to these activities.” The Nike Air Zoom SuperRep is an innovative shoe built specifically for the rigors of high-intensity classes. High-intensity interval training (HIIT) workouts alternate bouts of going all-out with periods of rest to recover. The movements are diverse — burpees, kettlebell swings, lunges, mountain climbers, push-ups, squats and many more — and are sequenced to get maximum impact from maximum effort.
The design of the Nike Air Zoom SuperRep takes into account hundreds of hours spent sweating it out, studying and observing fitness classes. In those classes, it became apparent that athletes were either wearing shoes that were cushioned or shoes that were supportive, but there wasn’t a shoe that provided both cushioning and support specific to fundamental HIIT movements.
Using Zoom Air in the forefoot not only creates a dynamic aesthetic, it also helps provide impact protection and a responsiveness that gives back rep after rep after rep. This cushioning — a two-unit system under the forefoot — doesn’t act alone. A plate running from heel to forefoot helps roll the foot forward and into a ready position for the majority of upright HIIT movements. The upper is crafted to support lateral moves, such as skaters and side lunges. The “burpee break” provides stability in plank positions and allows the foot to bend naturally when driving into mountain climbers.
The Nike Air Zoom SuperRep also introduces an unmistakable signature mark — an exaggerated arc design near the ball of the foot — that carries into the SuperRep family’s other two initial styles, the Nike SuperRep Cycle and Nike SuperRep Go.
Together, the trio of shoes form a base for Nike SuperRep that will build throughout 2020 and beyond The Nike Air Zoom SuperRep will be available on nike.com on January 3 for AED699 as well as at Nike Stores and Sun & Sand Sports. The Nike SuperRep Go releases in April and the Nike SuperRep Cycle follows in summer.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @nike
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