Every Story has a Scene, and Every Act has a Scene
Following the announcement of the launch of a new TV channel and digital platform, Tony Khalife discloses in a short video his new media project, which comes to light before the end year. “Al Mashhad” so named because for every story, act, viewpoint, and event, there is a SCENE, i.e., Mashhad, the platform will broadcast from Dubai, UAE. The platform is a media forum for Arab youth where they can communicate their voice and express their thoughts and views. The new media project incorporates political TV shows, social talk shows, and satire TV shows built on Arab reality and the surrounding scene. Social media will have a prominent place in the Channel’s shows, confirms Tony Khalife.
Khalife has shared that viewers and interested individuals can follow closely and stay updated with the pre-launch preparations on announcing and revealing the platform’s name. The platform will continue to announce prominent names that have joined Al Mashhad’s team, handpicked from other well-known media channels. Al Mashhad has a strong digital presence with updates and news found across all Al Mashhad’s social media platforms, namely Facebook, Instagram, Twitter, Snapchat, TikTok, and YouTube, including the Channel’s official website.
About Al Mashhad
Al Mashhad is a privately owned, independent multi-platform news channel spearheaded by renowned journalist and talk show presenter Tony Khalife along with a cohort of investors.
A new innovative platform that pushes the boundaries and delivers brave and edgy content that maximizes the evolution of technology by mixing television and digital broadcasting, Al Mashhad is a digital-first concept set to launch in 2022.
Al Mashhad aims to fill a gap to inform and engage younger generations and capitalizes on the generational shift towards digital consumption in the region.
Led by an exceptional team of industry professionals, who are creating compelling content that presents issues of importance to Arabic viewers in a bold and refreshing way, Al Mashhad will offer a variety of programs. The content includes a new talk show hosted by Tony Khalife featuring opinionated personalities exploring issues of Arab and international importance. The platform seeks to cater to different audiences across the MENA region and will also run content ranging from News, Sports, High Tech and Social talk shows to general Entertainment, Documentaries and Satire shows.
With correspondents and journalists based all around the world, true to its name, Al Mashhad will offer a holistic and unique view tailored and curated for the Arab viewer. Moreover, Al Mashhad’s programming look to elicit different opinions and further enrich content through engaging with the Arab audience across Al Mashhad’s social media platform.
