Tribe of 6, the region’s homegrown and sustainable “fash-leisure” brand designed for those who style with a purpose, launched its e-commerce website in the United Arab Emirates. The new website uae.tribeof6.me gives customers the widest choice, 24-hour shopping and the freedom to explore the latest collections at their convenience.
With sustainability, inclusivity, and community at the core of the brand’s DNA, the website is the one-stop-shopping destination showcasing the latest collection including looks to accentuate trends in athleisure, as well as fashion-forward styles to create effortless confident fits.
Tribe of 6 was born to create a community that celebrates timeless and comfortable pieces with regional designs and products. The collection is made from recycled materials of both organic and bamboo-based fabrics, the pieces use less harmful chemicals and are environmentally friendly, certified by the Global Recycling Standard (GRS), while paper price tags are made under the guidance of the Forest Stewardship Council. The working conditions and wages of those involved with the brand overseen by Sedex, an ethical trade membership organisation that aims to improve working conditions in the global supply chain.
Speaking about the online launch, Jazz Hayer, President, New Ventures Division said: “We are excited to offer our customers in the UAE an exciting and rewarding Omnichannel experience. We are passionate about sustainable and inclusive fashion and look forward to sharing our vision with the community across the region. We want our customers to feel confident and comfortable in their fashion choices and are happy that we can now offer them the convenience of shopping online.”
Tribe of 6 embraces diversity and body-positivity by offering a wide range of styles and sizes to choose from, including unisex styles. Standing at the crossroads of East and West, Tribe of 6 is the region’s go-to brand for mindful shoppers.
Browse through the latest collections online that highlight trends for SS23 which are categorised into three themes- sporty, core and utility looks. The key colour palette for the women’s range consists of iced aqua, smoke green, fuchsia pink, and apricot in a collection of elevated designs including sporty tailored suits, wide-leg casual pants, baseball jacket inspired kimonos, with a Tribe of 6 twist.
The men’s collection comes to life with unique design details, premium embroidery, and print techniques which elevate the core designs and colours including fashion essentials.
In addition to the launch of the online platform in the United Arab Emirates, Tribe of 6 also launched online in Kuwait and KSA and opened its first-ever standalone store in the Grand Avenue – The Avenues, Kuwait.
