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Carrefour’s Back to School Campaign Reveals Healthy Eating and Smart Learning to be the Most Popular Consumer Trends

  • Carrefour is collaborating with the Ministry of Health and Prevention and clinical dietician and nutritionist Lama Alnaeli to launch “Healthy Lunchbox”

  • Carrefour is also gearing up students for success with exceptional Back to School offers by offering 50% off on a wide range of products

The in-store educational workshops, held in partnership with the Ministry of Health and Prevention, are led by UAE-based nutritionists who will demonstrate to parents how to prepare healthy lunch boxes for their children. This comes in line with the National Agenda to Combat Childhood Obesity as announced by H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai. These workshops are free to attend and are taking place at City Centre Ajman, Manar Mall in Ras Al Khaimah, City Centre Fujairah and the MOHAP building in Dubai.*

Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail, said: “While we lead the industry by maintaining a seamless shopping experience both at the best value and of the freshest quality, we also want to ensure the wellbeing of our community members. With the support of the Ministry of Health and Prevention as well as leading nutritionists, I am confident that we can make a positive impact in helping customers lead healthier lifestyles and continue to create great moments for them everyday.”

To celebrate the new school year, customers are welcome to use the hashtag #ReadySteadyBacktoSchool and #GreatMoments to show how they are preparing for a year to remember. For more inspiration, customers can visit www.carrefouruae.com or follow Carrefour on Facebook, Twitter and Instagram.

* In-store educational workshops program led by the Ministry of Health and Prevention:

 

Emirate Place Date Time
Ajman City Centre Ajman September 5th 4:00pm to 9:00pm
Ras Al Khaimah Manar Mall September 12th 4:00pm to 9:00pm
Fujairah City Centre Fujairah September 14th 4:00pm to 9:00pm
Dubai MOHAP Dubai September 17th 10:00am to 1:00pm

 ** In-store educational workshops program led by Lama Alnaeli:

 

Emirate Place Date Time
Dubai Mall of the Emirates September 4th 6:00pm to 8:00pm
Dubai Dubai Festival City September 5th 6:00pm to 8:00pm

About Carrefour

 Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 37 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 270 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.

Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone everyday.

About Majid Al Futtaim

 Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.

Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

www.majidalfuttaim.com

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